Here’s something that I am very excited about: I have joined Smartify as Head of Content & Learning. You might already be aware of this, but Smartify is the world’s most downloaded museum app. Sorry to boast, but this is pretty cool if you ask me. So if there was ever a good time for me to put something like a ‘vision’ on paper, this is it.
Now, I am not going to start this blog by stating something unimaginative like: ‘these are unprecedented times for museums’, and how these institutions should all transition to digital first business models — with Smartify, obviously — in order to survive. …
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